WE3 ADOBE JAM
WE3 is an app that is designed to inspire young people under the age of 26 to mobilize their mind and their actions to engage with their community. In this app we emphasize the three pillars of Educate, Empower, and Equity.
WE3 is equipped with online courses and in-person events that focus on building community and elevating underrepresented voices. To further draw in a younger audience, our team wanted to gamify the community service experience to further incentives our users by participation in courses and events, users will earn points that go towards fun experiences and unique prizes.
Our mission is to educate, empower, and promote equity one download at a time!
PROJECT OVERVIEW
We Three is a mobile application designed for Creative Reaction Lab. Creative Reaction Lab believes that youth are the architects of change and culture. Their movement empowers youth up to age 26 to become leaders in their communities and affect real change. My design efforts focused on incorporating these building tools into an application. I designed features focused on connecting youth leaders in various communities for collaboration with other youth activists. One core component of the application was to incentivize participants by gamifying the experience.
SKILLS
Research, information architecture, wireframing, prototyping, visual design, creative direction
TOOLS
iPad, Adobe XD, Adobe Illustrator
TIMELINE
One week
USER INTERVIEWS
The purpose of this research was to uncover roadblocks that youth up to the age of 26 experienced in mobilizing towards equality. We performed 5 user interviews with a mix of participants who regularly volunteer and participate in ways to improve their community.
RESULTS
There is difficulty to connect with community members that share the same goals
No other platforms existed that incentivized participants to volunteer in their local communities
Inspire youth to educate themselves by giving them the resources that they need
Users often rely on friends, social media, and other users to gage which
volunteering opportunity is the best
Potential Solutions
After summarizing the information from user interviews and data analysis, It was the time to sketching different solutions to help business and users. We used the crazy 8 method to ideate ideas and create ideas in the limited amount of time we had.
Wireframing
After the ideation process we created medium fidelity wireframes focused on the four main aspects of the application, discovering opportunities, earning rewards, setting goals, and joining classes.
Design Decisions
Now that we had a better idea of a potential solution, we wanted to see how effective it was. I created a prototype and tested our design, improving on it through three iteration cycles.
Clearly show progression
Easy to understand progression bar so the user can understand how many points remain to achieve their goal .
Simplicity
Make sure that the primary users, children, are not overwhelmed with data.
Color code
Used colors to show users at first glance what is actionable and what is important.
Build a community
Allow for users to self review and rate volunteering opportunities to promote a sense of community.
Humanize the app
Using real customer names and photos helps humanize the service as well. Our research showed that users are more likely to do something if they see others like them doing the same thing.
Clearly show the signup
Display clear method for signing up for events.
Categories and search-ability
Education for the users is one of the most important goals for WE3 so we created a robust method to filter courses and lessons for the users.
Trackable
Lessons will tell our users how far along they are in their lessons.
Easy to discover more courses
We have a featured courses section so that users can easily find courses that fit their history.