WE3 ADOBE JAM
PROJECT OVERVIEW
We Three is a mobile application designed for Creative Reaction Lab. Creative Reaction Lab believes that youth are the architects of change and culture. Their movement empowers youth up to age 26 to become leaders in their communities and affect real change. My design efforts focused on incorporating these building tools into an application. I designed features focused on connecting youth leaders in various communities for collaboration with other youth activists. One core component of the application was to incentivize participants by gamifying the experience.
SKILLS
Research, information architecture, wireframing, prototyping, visual design, creative direction
TOOLS
iPad, Adobe XD, Adobe Illustrator
TIMELINE
One week
USER INTERVIEWS
The purpose of this research was to uncover roadblocks that youth up to the age of 26 experienced in mobilizing towards equality. We performed 5 user interviews with a mix of participants who regularly volunteer and participate in ways to improve their community.
RESULTS
There is difficulty to connect with community members that share the same goals
No other platforms existed that incentivized participants to volunteer in their local communities
Inspire youth to educate themselves by giving them the resources that they need
Users often rely on friends, social media, and other users to gage which
volunteering opportunity is the best
Potential Solutions
After summarizing the information from user interviews and data analysis, It was the time to sketching different solutions to help business and users. We used the crazy 8 method to ideate ideas and create ideas in the limited amount of time we had.
Wireframing
After the ideation process we created medium fidelity wireframes focused on the four main aspects of the application, discovering opportunities, earning rewards, setting goals, and joining classes.
Design Decisions
Now that we had a better idea of a potential solution, we wanted to see how effective it was. I created a prototype and tested our design, improving on it through three iteration cycles.