Context
CURE was investing in Driver's License Scan technology as a differentiator. But a new feature dropped into an old, broken flow wouldn't deliver its full value. The experience around it needed to be rebuilt to match the ambition of the feature itself.
The Problem
The existing Quick Quote flow had accumulated over 20 screens of manual data entry. Users were required to input every piece of personal information by hand, spread across a fragmented, outdated interface. The information entry phase was the highest point of user drop-off in the entire funnel.
Design Process
Consolidation Strategy
The Driver's License Scan was the key unlock. By pulling the following fields automatically from a scanned license, we eliminated entire sections of manual input: First Name, Middle Initial, Last Name, Gender, Date of Birth, Address & Zip Code, Driver's License Number & Status.
Outcome
By the end of the design sprint, the Quick Quote flow went from over 20 screens to approximately 6 — a reduction of roughly 70%. The redesigned flow was presented to CURE's leadership and received immediate stakeholder approval.
- Eliminated manual entry for all fields obtainable via Driver's License Scan
- Consolidated Drivers, Vehicles, and Coverage onto a single screen
- Modernized the quote summary page with clear hierarchy and interactive dropdowns
- Designed within a 2-week sprint
Reflection
This project reinforced something I believe strongly: the best UX work often happens within constraints, not in spite of them. Being pushed back toward CURE's visual language didn't limit the design — it forced me to find improvements that were structural and behavioral, not just aesthetic.