Context
CURE Auto Insurance's Quick Quote flow is the primary entry point for new customers seeking an auto insurance quote in New Jersey. It's one of the most business-critical pages in their digital product — if users drop off here, they never become customers.
The Problem
The original Quick Quote flow had accumulated 20 screens of manual data entry. Users were asked for the same information multiple times across different screens. Dense legal warnings appeared mid-flow with no visual separation. The flow ended by telling users to call a phone number.
Design Decisions
Consolidating Coverage Adjustment
Rather than requiring users to navigate to separate pages for vehicle coverage and policy coverage, both are surfaced in a single scrollable view. Each coverage line shows pricing clearly. Users can adjust without losing context of the full picture. This single design decision eliminates significant back-and-forth from the original experience.
Component System
Because this project required a fully functional prototype for CEO and stakeholder review, I built a comprehensive component library using Figma's boolean and variable features. Every dropdown, toggle, selection state, and interactive element was a live component with real behavior.
Outcome
The redesigned Quick Quote flow was presented to CURE's leadership and CEO. It was approved and pushed to production, where it has been in active development for approximately a year.
- Pushed to production — the strongest measure of stakeholder confidence
- Coverage adjustment consolidated into a single screen
- Full prototype fidelity secured leadership buy-in without ambiguity
- Component library built to support future iterations and developer handoff
Reflection
This project taught me that working within constraints is a design skill in itself. The challenge wasn't just making things look better — it was making things work better while keeping the experience familiar enough that users and stakeholders both felt comfortable moving forward.